ABOUT ME

I’m Wing Cheung, a Senior Product Designer shaped by startups, pivots, and products that had to become clear before they could become useful.

Over the past 6+ years, my work has moved across different product eras — from marketplace scale, to consumer social products, to AI-native tools and agent systems.

I usually work best in messy, early-stage environments: when the problem is still blurry, the product direction keeps changing, and the team needs someone to turn ideas into flows, systems, prototypes, and interfaces people can understand.

BUILT THROUGH ERAS

Startups, pivots, AI products, marketplace scale, and the long road of turning messy ideas into usable products.

[ERA 01]

MARKETPLACE / LOGISTICS

2018—2022

I started my product journey at Loship, an on-demand delivery and marketplace platform in Vietnam.

It was a period of scale, speed, and chaos — designing across User, Driver, and Merchant platforms while the company grew from Series A to Pre-Series C.

During this era, I learned how products behave at scale: how small design decisions affect operations, how multi-sided marketplaces create conflicting needs, and how design has to support not only users, but also drivers, merchants, internal teams, and business growth.

This was where I learned to think beyond screens.

[ERA 02]

CONSUMER / SOCIAL / FINTECH

2022—2023

After Loship, I moved deeper into consumer products — dating, social apps, crypto communication, and early-stage mobile experiences.

At Fika, I worked on dating, discovery, social interaction, onboarding, and community-driven features. Leka especially taught me the importance of mental models: when users do not understand what a product is, the interface alone cannot save it.

At Ready, I explored the intersection of messaging, crypto wallet, and social interaction — designing early product foundations for a consumer fintech experience.

This era shaped how I think about emotion, trust, behavior, and product clarity.

[ERA 03]

AI / AGENTS

2024—2026

The next era was AI.

At Reforged Labs, I worked as the Founding Product Designer at a YC-backed AI startup building tools for game marketing teams. I designed AI Copilot experiences, creative intelligence workflows, reporting, storyboard generation, creative briefs, workflow systems, and agent-based product concepts.

Around the same period, I also worked on Jona, a modular AI agent platform, and Copula, an AI-powered relationship product built around compatibility-first matching.

Working across multiple AI product pivots, I learned that AI features alone are not enough. People need to see the logic, follow the workflow, and trust the output before they will actually use it.

+84 903 308 166

CHEUNGJIAWING@GMAIL.COM

TELEGRAM_ @WINGCHEUNG0207

Get In Touch

LET’S BUILD WHAT PEOPLE LOVE TO USE.

DESIGN BY WING CHEUNG

HCMC, VIETNAM