Wing Cheung

PRODUCT DESIGNER HELPING STARTUPS TURN COMPLEX WORKFLOWS INTO USABLE, LOVABLE PRODUCTS.
6+ YEARS DESIGNING 0→1 SAAS, AGENT SYSTEMS, CREATIVE TOOLS, AND MOBILE EXPERIENCES.

PRODUCT DESIGN ∙ WEBSITE DESIGN

DESIGN SYSTEM ∙ BRANDING DESIGN

ART DIRECTION ∙ DESIGN CONSULTANT

AI PRODUCTS • 0→1 STARTUPS • COMPLEX WORKFLOWS • CREATIVE TOOLS • AGENT SYSTEMS • DESIGN SYSTEMS • MARKETPLACE SCALE • CONSUMER APPS • SAAS PLATFORMS • MOBILE EXPERIENCES •AI PRODUCTS • 0→1 STARTUPS • COMPLEX WORKFLOWS • CREATIVE TOOLS • AGENT SYSTEMS • DESIGN SYSTEMS • MARKETPLACE SCALE • CONSUMER APPS • SAAS PLATFORMS • MOBILE EXPERIENCES •AI PRODUCTS • 0→1 STARTUPS • COMPLEX WORKFLOWS • CREATIVE TOOLS • AGENT SYSTEMS • DESIGN SYSTEMS • MARKETPLACE SCALE • CONSUMER APPS • SAAS PLATFORMS • MOBILE EXPERIENCES •

FEATURED PROJECTS

SELECTED WORK FROM 2021—2026

REFORGED LABS (YC BACKED - W22)

AI PRODUCT

Reforged Labs built AI tools for game marketing teams to research, analyze, and create high-performing advertising creatives across multiple AI product eras.

WEB APP

A YC-backed startup journey through multiple AI product eras — from copilots and enterprise workflows to autonomous AI teams and autopilot systems.

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JONA

AI PRODUCT

A modular AI agent platform that helps teams build, configure, and run custom AI workflows without starting from scratch.

WEB APP

Led end-to-end design for a modular AI agent system that helps teams build custom workflows using pre-built agents and visible intelligence growth.

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COPULA

CONSUMER APP

Copula helps users discover potential relationships through guided profiles, personality signals, and relationship intelligence powered by AI.

AI DATING APP

Designed a compatibility-first dating experience using AI as collaborator. Helped the team raise $1M in early funding.

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LEKA

SOCIAL APP

Leka is an authentic social media app built around real-life sharing, close circles, and daily missions. The product used squads and prompts to create a more intentional way for people to share everyday moments.

MOBILE APP

Redesigned onboarding & core experience. Delivered 73% daily posting, 60% D30 retention, 86% overall retention.

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LOSHIP

MARKETPLACE

A Vietnamese on-demand delivery and marketplace platform spanning food delivery, logistics, grocery, ride-hailing, and merchant services. The product connected millions of users with drivers and merchant partners across everyday urban needs.

MOBILE APP

Explores a gamified feature that turned routine delivery actions into missions, rewards, and progress loops—designed to make the product feel more engaging, motivating, and fun to use.

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+84 903 308 166

CHEUNGJIAWING@GMAIL.COM

TELEGRAM_ @WINGCHEUNG0207

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LET’S BUILD WHAT PEOPLE LOVE TO USE.

DESIGN BY WING CHEUNG

HCMC, VIETNAM